Analyzing and Creating Playlists

Over the past few electoral cycles, political candidates have capitalized on the popularity of playlist sites such as Spotify, circulating campaign playlists in hopes of forging a bond with voters, communicating their values and vision, and asserting their pop culture cred. This assignment offers students the opportunity to evaluate the effectiveness of playlists as a music strategy, and create playlists that can work establish a candidate‚Äôs brand or presidential persona. This assignment was developed in collaboration with Dr. Laura Pruett and Dr. Anne Flaherty’s Music and Politics course at Merrimack College.

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