Joanna Love is Assistant Professor of Music at the University of Richmond. She received a B.M.E. and a M.A. from the University of Nevada, Reno and a Ph.D. in musicology from the University of California, Los Angeles. Her work examines 20th and 21st century American and popular musics and their intersecting roles in multimedia, including television commercials, videos, and films. She has published in the Journal of the Society for American Music and has a forthcoming article in Music and Politics titled, “Branding a Cool Celebrity President: Popular Music, Political Advertising, and the 2012 Election.” Dr. Love has presented her work at many conferences, including the American Musicological Society, the Society for American Music, the International Association of Popular Music - U.S., Experience the Music Project, and Music and the Moving Image. Love is also deeply invested in quality music pedagogy and has published in the Journal of Music History Pedagogy, contributed materials to prominent university music history textbooks, and recently won a grant from the Program for Enhanced Teaching Effectiveness at the University of Richmond. She served for two years as an officer for the Popular Music Study Group of the American Musicological Society and is currently working on a book that examines popular music’s role in Pepsi-Cola television commercials since the 1940s.